How it works

Answer 20 multiple choice questions to discover if your brand is one that people want to buy from, invest in, work for and acquire.

Founders are at huge risk of failing to realise their ambition. A poor brand means they're unable to hit their growth targets, attract top talent and they risk letting their investors and advisors down. All too often this leads to failure and their incredible innovation won't even be a footnote in history. It will be a forgotten thing that no one is ever going to know about.

This scorecard will test you against the three key areas that billion-dollar startups have got right when it comes to building a brand that can scale. You only have one shot to get it right – see if you’ve a brand that can scale with the Irresistible Brand Scorecard.